29 April 2008
Trend
Story Time
Branding, it would appear, is all about personal story making these days.
Take De Kas restaurant in Amsterdam. (Kas means ‘greenhouse’ in Dutch). Located in the heart of the city, it has its own nursery and herb garden where guests can see, smell and feel their ‘food’ before ordering.
Or, Yoshimaya rice from Japan. Packed in with rice in exact weight of the newborn baby and printed with his/her face on the front, this rice bag is shaped like a swaddled baby, which, when held, feels like holding the real thing.
The brands that let their consumers develop a story about their interests, family, offspring, taste in fashion, etc., and achieve envious looks, win. (Check out Hubwear, which sells t-shirts that display and tell a wearer’s favorite travel routes in airport codes.)
To cut the long ‘story’ short: it’s still all about ‘ME, ME, ME’.
For more trendspotting, check out trendwatching.com, or visit trend conference Beyond Istanbul on Wed., 30 Apr. beyondistanbul.com.
Take De Kas restaurant in Amsterdam. (Kas means ‘greenhouse’ in Dutch). Located in the heart of the city, it has its own nursery and herb garden where guests can see, smell and feel their ‘food’ before ordering.
Or, Yoshimaya rice from Japan. Packed in with rice in exact weight of the newborn baby and printed with his/her face on the front, this rice bag is shaped like a swaddled baby, which, when held, feels like holding the real thing.
The brands that let their consumers develop a story about their interests, family, offspring, taste in fashion, etc., and achieve envious looks, win. (Check out Hubwear, which sells t-shirts that display and tell a wearer’s favorite travel routes in airport codes.)
To cut the long ‘story’ short: it’s still all about ‘ME, ME, ME’.
For more trendspotting, check out trendwatching.com, or visit trend conference Beyond Istanbul on Wed., 30 Apr. beyondistanbul.com.
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